Regular vacuuming is the best way to prevent trampled dirt from wearing away the fibers of your carpet. Most new carpets will shed a small amount of loose fibers and these should be removed by vacuuming. Your new carpet should be maintained regularly and we suggest you vacuum at least twice a week. Loop pile carpets, particularly Wool Berbers, should not be cleaned with a vacuum which has a beater attachment - this can cause excessive fluffing and matting - this type of carpet should be vacuumed with suction head only. Entrance mats and barrier mats will reduce the amount of dirt carried onto your carpets from outside the home, but please remember that these mats must also be cleaned regularly.
All cut pile carpets, particularly plain or tonals, are liable to shading - that is to show light and dark patches due to uneven crushing of the surface, commonly know as pile pressure. No care on the part of the manufacturer can avoid this tenancy which is inherent in all pile fabrics. It is not detrimental to wear of the carpet, nor is it a defect.
All carpets are subject to flattening in varying degrees. Flattening is caused by the compression of the pile by footwear and furniture. Heavy furniture may crush carpet pile so wherever possible use castor cups. Furniture should not be dragged across a carpet. Try to rearrange your occasionally to avoid uneven wear. Regular vacuuming will help to alleviate flattening, bringing the pile back up to it's normal position.
Today, almost all of the fibers and dyes used in making carpets exhibit excellent properties of colorfastness to sunlight. However, all carpets are subject to a degree of fading with age but this is generally unnoticeable over the years. Carpets fitted in extremely sunny rooms with large windows can be protected by drawing your curtains or blinds during periods of strong sunlight.